What to Post on Your Google Business Profile (and How Often)
Yes, You Should Be Posting on Google—Here’s Why
Your Google Business Profile isn’t a set-it-and-forget-it listing. It’s one of the most visible parts of your online presence—and Google rewards businesses that keep it active.
Posting regularly on your profile shows:
- You're open and operating
- You stay engaged with your community
- You are responsive to your customers
In this post, we’ll show you what kinds of updates to post, how often to post, and how to use your Google profile to stay top-of-mind and top-of-search.
What Kinds of Posts Work Best for HVAC Businesses?
You don’t have to be a copywriter or a content team to keep your profile fresh. Here are the best types of posts for HVAC companies:
1. Seasonal Service Reminders
- “It’s time for your spring A/C tune-up—book today!”
- “Heading into winter? Make sure your furnace is ready.”
Why it works: People search for HVAC help when they need it. Timely reminders drive leads *now*.
2. Promotions, Offers & Financing Options
- “Save $250 on a new system installation this month.”
- “0% financing available—ask us how!”
Why it works: Offers create urgency and help differentiate you from competitors in local search.
3. Tips & Educational Content
- “Here’s how to lower your A/C bill this summer.”
- “The #1 sign your furnace might be failing.”
Why it works: Builds trust, positions you as an expert, and improves engagement.
4. Behind-the-Scenes & Job Highlights
- “Meet our tech, James, installing a heat pump in Paramus.”
- “Today’s ductless install in West Orange went flawlessly.”
Why it works: Shows real people, real work, and real community involvement.
5. Announcements or Company News
- “Now servicing [New City]!”
- “We just hit 1,000 5-star reviews—thank you!”
Why it works: Adds authenticity and keeps your profile dynamic.
How Often Should HVAC Businesses Post on Google?
- Minimum: Once per quarter
- Ideal: 1+ times per month (weekly posts)
- Best Practice: Align posts with seasonality and peak call volume cycles
Pro Tip: Repurpose content from your **website, email newsletter, or blog** to make this easier.
Format & Best Practices for Posting
- Use 1–2 short paragraphs (100–250 words)
- Include a strong call to action (Call now, Book online, Learn more)
- Add a relevant image or graphic
- Choose the right post type:
- What’s New (general updates)
- Offer (limited-time deal)
- Event (for open houses, webinars, or seasonal promos)
Examples of Great Google Business Posts
“Summer Special! Book your A/C maintenance before June 1st and get 15% off. Click below to schedule your appointment online.” [Book Online]
“We’re now serving Montclair! Fast, friendly HVAC repair with 5-star techs. Same-day service available in most zip codes.” [Call Now]
“Just installed a heat pump system in Ridgewood. Saving this homeowner over $600/year in energy bills. Want the same? Let’s talk.” [Get a Free Estimate]
Don’t Forget: Keep Offers Fresh
Google hides expired offers or stale content. Set reminders to:
- Remove outdated promotions
- Refresh seasonal tips
- Rotate photos and headlines regularly
Stale profiles lose visibility. Fresh ones earn trust and clicks.
Your Google Profile Isn’t Just a Listing—It’s a Channel
Think of your Google Business Profile as another social feed — one that shows up right next to your competitors when customers are ready to hire.
Post smart, stay consistent, and keep your content helpful, timely, and authentic. The result? Better rankings, stronger trust, and more booked jobs.
